"A household located in the northern part of London is looking for an extraordinary and skilled educator to guide their most junior child on his early path to becoming an British gentleman."
Looking at this post, you might naturally overlook the phrase "first-steps" as just a turn of phrase.
However, it could be the most important element of this unique employment listing, as it aims to find a mentor for a one-year-old.
Hundreds of applications have already been sent in since the unidentified family advertised their search for the highly paid tutor, who has to be "someone very special".
Over the last few weeks, the post has attracted interest in the news, with many asking why?
Forward-Thinking Method
A tutoring expert, head and founder of Tutors International, which is helping the family in their hunt, stated that notwithstanding first doubt, he considered the concept "forward-looking", and "progressive".
When he consulted the family, he noted they recognized the unusual aspect of their requirement, and how young their son is.
Nevertheless, they stated that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their firstborn was five, and by that point "cultural influence had by then become established".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", he responded. "How you eat, how you speak".
He said the older sibling had picked up "extremely delicate, body language" from the family, and had assumed their cultural ways. The family told him they wished to avoid the same situation to recur with their infant.
The intention: To engage a British tutor, who should speak with Received Pronunciation, to shape the baby from the very start.
Natural Absorption
"A lot of the learning at the beginning here is rather acquired indirectly," explained the expert.
It's by means of this natural absorption that the family are expecting the child will acquire the British traits they aim to impart.
Adam noted the tutor needed to be an individual who studied at "the right kinds of schools – similar types of schools as the family hope to send their son to".
"The educator must be the right kind of person, they'll be performing things they don't even know they're doing, effortlessly," he said.
Money No Object
The family told him the selected educator should ideally also have familiarity of or interest in equestrian activities, winter sports, the arts and instrumental training so as to inspire the child in a wide range of passions.
Additionally though, he stated the family wanted the tutor to enrol the child on a selection of classes so the child would be "equestrian training and starting an instrument by the time they are about three years old".
In the family's minds, guiding their son develop into a "British gentleman" will bring about success and provide access.
"Considering the rights and wrongs of that, because it's undoubtedly a class statement," he notes.
Yet, notwithstanding all this instruction in "Britishness", would the child absorb what is termed cultural influence from the multicultural family he is raised by anyway?
"Certainly", answered the CEO. "The parents realize this could fail, but they've just taken the perspective of, 'why not attempt it and let's go as quickly as we can', because the cost of it is irrelevant," he stated.
Idealistic and Unrealistic
A number of in the tutoring industry who share these concerns.
Peter Cui, CEO and founder of a tutoring service, who supplies personal educators, commented that "the journey of embracing two identities, or in fact, discovering oneself, is something that must be grown into, not engineered."
The expert explained that he had emigrated from Asia to the UK at the age of 7 years old, and had been raised knowing and practicing both cultures. He continued to study at the University of Cambridge.
"The notion that one individual can function as a representation of Britishness, someone who can in some way transplant the attributes of a British gentleman to a one-year-old child, appears naive and unfeasible," he stated.
"Based on my background, employing a quintessentially British tutor from infancy will not necessarily create the result they want.
"I wasn't provided with that kind of mentor, and nevertheless I have been fortunate enough to live numerous of the experiences they hope for their son."
He added: "The truth is, cultural identity can not be forced from the external environment; it must be embraced, and it must be internally driven."
Acquiring Englishness
Naturally, Britishness is something the CEO thinks can be instructed – and marketed.
"In my view the situation that the world holds us in this light is something that we should be cherishing|valuing|appreciating